People in basement at NFL party in Oxford Street

Hype X NFL                                                                                             

Depop @ Sook Assets Print Sticker 05

Depop is granting top sellers access to all of SOOK’s pop-up retail spaces in the United Kingdom through a new parternship

Girl standing behind cash desk during pop up activation 

 Round Retail is a charitable fashion resale store aiming to take the hassle out of resale.                 

Abby Roberts with friends at her Shoreditch pop-up

Musician and Influencer Abby Robert's charity fundraiser                                            

Shoreditch - Fairtrade - jpg

Creating a timely buzz for Fairtrade Fortnight                                                       

Raspberry Pi pops up at Sook Oxford Street

Raspberry Pi at Sook Oxford Street

Cult computer brand Raspberry Pi uses Sook to pop up across the UK - driving huge queues in the process

3-D mock up image of what Sook's storefront could look like in the future 

Hyper / Flex: How will the Sook of tomorrow look? - An innovative sneak peak into the potential future of pop-up retail spaces. 

Instagram and Sook logo together on an image

Discover Sook's must-read advice on how to merchandise and make your pop-up space look tip-top to bring in your customers.

Silly Girl Club Sook Bham

With paid-for media easy for consumers to turn off, turn away from, or ignore, experiences in the real world that grab attention are increasingly important. 

hands holding a lightbulb with fairy lights inside

Sustainability: More than just a buzz word - how can you ensure your business is truly embracing it at its core

graphic of Beyond Black culture in colour celebrating black history month

This Black History Month, Sook is proud to be partnering with Marmalade on its Beyond Black and #CultureInColour campaign.

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From Raspberry Pi, Depop, Newcastle United FC and Universal Music Group to Jägermeister UK, Sisters and Seekers Ltd and TikTok, discover how Sook spaces are bringing life back to high street

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Sook is committed to providing new businesses with a physical platform on the high street, with Sook Oxford Street playing host to a group of young entrepreneurs this June.

two Freddies Flowers employees posing beside several bouquets of flowers in Oxford Street space for freddie's flowers pop-up

Why a blend of digital and physical pop-up space can be a match made in heaven for online-first brands. Find out how...

girl look at clothes hangin on a rail in a shop

Why you need a Sook (aka pop-up space) in your life: they're flexible, in prime locations, there's zero fit-out costs, and we're here to help every step of the way. Don't believe us? Read on...

CEO John Hoyle getting a facia during Hydrafacial pop-up in Cambridge

Fancy taking your business on a 'retail roadshow'? Discover why brands are testing out new markets with Sook, and how its benefiting their businesses (and will do the same for yours).

graphic with advice on example of how canva can be used

Make your socials (and more) look tip top with our latest how to guide, and discover how you can use Canva to design your pop-up with Sook

one hand holding a fake bag of money and one hand holding a fake light bulb 

Wanting to grow your business through investment? Have a read of our beginner's guide to fundraising when you're an SME

girl using VR headset in sook space Oxford Street

Discover how Sook brings tech into retail: blending the online shopping experience with the offline, and creating an IRL experience with the benefits of the virtual. 

microphone on stage in front of evening lights and audience

Want someone to invest time and money in your business idea? Here are seven ways to ensure the joke's not on you.

Marmalade Collective Content on screens at Sook in Hammersmith

two portrait shots of two members of Sook staff

This Black History Month we take a look at some of the many black-owned businesses that call Sook home. 

DJ at Remass pop up in Sook Oxford street

Discover how online-only sellers from sites like Depop and Vinted are delivering a much-needed boost to the British high street through a growing network of pop-up Sook spaces.

event in Sook's space in Leeds Victoria Gare with an audience facing a screen

Discover why - in times of economic downturn - trying out new things is vitally important to your brand's evolution and success.

People looking at Vodafone X Rankin content on the screens in Sook Hammersmith

Vodafone x Rankin ‘Faces of Disconnection’ campaign at Sook, Hammersmith                               

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Gen Zs are emerging from lockdown as business owners and bosses, intent on maintaining their values of authenticity, community and sustainability while building their brands.

people laughing at an event with fitness brand content on a screen in background

The first episode from the brand new Retail Inside Out podcast explores how Sook are transforming disused retail spaces

Victoria Gate Leeds very busy with shoppers

Entrepreneurs in Leeds have the chance to win a "pop up space" in a major shopping centre.           

Celia founder of Celia Pops posing in Sook South Molton street surrounded by her stock hanging on rails during her pop up

Depopper Celiapops swapped online selling for IRL customer engagement with a pop-up in Sook Mayfair 

CEO of Sook John Hoyle standin with some of the Cirkel team outside their pop-up at Sook South Molton Street

What is influencer marketing? Read on to discover how it could help take your pop-up experience to the next level...

queue of customers waiting to get into pop up at sook oxford street

Innovative retail start-up Sook confirms first Scottish site at Edinburgh's St James Quarter and appeals to businesses with 'co-retail' vision

three girls posing during their womenswear pop ups at sook

Retail Tech Innovation Hub Logo in black and white

Jigsaw, Mercaux, Musgrave, Pricer, Ribble Cycles, and Sook are among the nominees in the Bricks and Mortar category at the 2022 RTIH Innovation Awards.

CEO John Hoyle smiling with occupiers in Sook Oxford Street

Giving empty shops a new lease of life.                                                                 

Westquay shopping centre in Southampton

UK-based pop-up space operator, Sook, will open three new spaces in Leeds, Birmingham and Southampton on 9th September.

photographer capturing queue for shop in oxford street

The first episode from the brand new Retail Inside Out podcast explores how Sook are transforming disused retail spaces 

Display of water bottles in shop

How testing pure pop-up promotion delivered 16.8% conversion rate for Chilly’s                        

Founder of treasures of brazil Dianne standing in doorway to sook oxford street during her pop up 

How Brazilian-made, sustainable products found their way to Mayfair - while supporting local communities in South America.

Queue outside Sook Space on Oxford street during Jagermeister pop up

Jagermeister invited influencers, special guests and press to the event, raising brand awareness and selling event-exclusive merchandise.

graphic of girl surrounded by several instagram like icons

Fancy getting in on the influencer marketing game? Read on to discover how they can help your pop up reach new heights.

Blue sky above Sook store in Oxford Street with british flag bunting hanging across the street

Discover why events like the Queen's Jubilee will be a payday for brands (and why events like this matter so much). 

Interior of womenswear pop up at Sook on South Molton Street with dresses on Hangers and in the windows

Three things you need to think about when booking your space; before you book physical space - AKA 'popping up'. Read on for the full lowdown...

Velvet pumpkins on display in Sook's 42 South Molton Street Space

Not for the faint-hearted: Why Halloween - and other events - can help your business reach new heights.

Celiapops posing in front of a screen in Sook 42 South Molton Street in Mayfair

Discover why Depop creators are breaking into the world of physical retail using pop-up spaces like Sook.

Startups 100 2023 winners- logo

Sook is breathing life back into UK high streets with its digital retrofit solution that’s powering flexible pop-up retail spaces.

British Vogue Logo

We’re gathered here today to (metaphorically speaking) snoop inside the suitcase Bella Hadid packed for her recent Cayman Island escape with beau, Marc Kalman.

Bull statue in Birmingham

Sook Birmingham is the latest opening for the business                                                                      

How to... Shop Sustainably this Christmas

Whatever the season the only fashion you should be wearing is sustainable. Read our guide to curating the perfect circular wardrobe, and how Sook can help.

Oh Polly pops up at Sook Leeds

Fashion giant Oh Polly pops up at Sook Leeds in Victoria Gate, with all proceeds going to The Salvation Army

Secret Santa gift in front of fire

The gift exchange system popular among colleagues has made its way into homes – and it could cut costs and waste

Perky Blenders pop up at Sook

Sook partners with Transport for London to welcome local businesses to our Shoreditch and Hammersmith spaces.

Proudly Naija at Sook Oxford Street

Introducing the first in a series of pop-up events celebrating Nigerian creativity and craftsmanship: Proudly Naija at Sook,

Zaha Hadid pop up at Sook South Molton Street

Acclaimed designer Dame Zaha Hadid is celebrated in her eponymous homeware collection coming to Sook 42 South Molton Street

Christmas at Sook Hammersmith 

Sook Hammersmith to be transformed into a pop-up 'Secret Santa' Christmas market to combat the cost of living crisis

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How we can stop the UK wasting billions of pounds and save the high street.                         

Two women shopping at store

Why a Circular Wardrobe Is Every Season’s Must-Have: From Love Island to Glastonbury how more and more vintage sellers are popping up with Sook.

Sook's latest London pop-up space to open in Islington Square.

New space alert! Introducing Sook Islington Square - our latest London pop-up - launching in early 2023 in partnership with Cain International

Beyond Black pop-up at Sook Shoreditch

A curated pop-up marketplace for Black-owned businesses by day, a private party venue by night: Discover how Marmalade Collective transformed Sook Shoreditch for the finale of Black History Month.

locals queueing outside Sook in St James Quarter Edinburgh at Raspberry Pi pop-up

Although not well-known to everyone, the digital brand is hugely popular with those who know their stuff when it comes to IT, selling personal computers and other hardware.

Newcastle United Winger Allan Saint-Maximin

The Frenchman went on a shopping spree to shower young Toon fans with presents on Saturday          

Busy shopping centre with escalators taking shoppers to different levels

Flexible retail space operator is launching its first Midlands facilities in the city later this month

CEO of Sook John Hoyle with a group of people posing at Nenya pop up smiling at camera

From war-torn Ukraine to a pop-up at Sook Leeds: How Ukrainian designer Yana Smalgo brought her brand to life in her new home.

two girls posing in front of camera beside rails of clothing at remass pop up in Sook Oxford Street

How the world's No.1 Depop seller went from online to meeting 3,000 customers IRL over the course of one weekend

queue outside Sook Oxford Street at Jagermeister pop-up

Cult drinks brand Jagermeister opens the UK's first-ever IceCold Supermarket with Sook                

Retail Gazette Game Changers Awards Banner

 Aldi took home two awards – the Best Retailer Over £500m and the Workplace Game Changer Award – at the Retail Gazette Awards: The Game Changers

Empty shop with soft lighting 

Flexible retail operator Sook is opening its 12th site in January at Cain International’s mixed-use Islington Square hub in north London, kickstarting the firm’s plan to open 50 new sites across 2023.

Cult computer brand Raspberry Pi returned to Oxford Street after a tour of the UK using Sook spaces.

Depop logo in jean pocket

Depop to launch a pop-up in London’s Oxford Street from 11 to 13 November.Depop will bring four leading sellers into the pop-up store at the Sook Oxford Street space

Pop up at Sook Livat Hammersmith, and take your place next to IKEA.

Sook Hammersmith

Thinking about popping up in West London? Find out more about Sook Livat Hammersmith: what to see, where to go, and who the neighbours are...

English high street with passers by 

This week, the government unveiled plans to revitalise high streets up and down the country.           

Sook Leeds in Victoria Gate

Thinking about popping up in Leeds' Victoria Gate? Get the lowdown on who the neighbours are, where to get a cup of coffee, and where to celebrate your pop-up success, courtesy of our resident expert.

two men standing in door way to Sook in St James Quarter during Tok Tok pop up

Even social media giants need physical space: Why TikTok partnered with Sook for the Edinburgh Festival Fringe.

Sook store in St James Quarter Edinburgh displaying handbags during Radley's take over of the space

Heritage accessories brand Radley London trialled a new location with Sook, commitment free          

Group of people listening to a speaker at an evening event in Sook Oxford Street for Uber

Sook partnered with Uber and SME support network Enterprise Nation for 'Empowering Journeys': an initiative designed to support Uber drivers and couriers.

nine students from Universtiy of Arts London smiling in a line for the camera in front of Sook in South Molton Street

Discover how 27 young fashion entrepreneurs, including a Mexican swimwear influencer and a former KPMG chartered accountant redefining British menswear, popped-up at Sook Mayfair.

Woman in a wheelchair wearing a white shirt, black trousers and white trainers

Victoria Jenkins, founder of Unhidden, creates adaptive and universal designs for the disabled community, and discusses how she used Sook to bring her brand to the mainstream.

street view of Sook new site in Shoreditch with passers by and big bill board with the word pleasing above the space

Bring your brand to East London: Sook Shoreditch - our fifth space in the capital - opens its doors in October.

South Molton Street shops on a cloudy day with shops and passers by

Find out what's in and around Sook South Molton Street, from who the neighbours are to where to find the best coffee...

Selfridges Building in Birmingham

Want to pop up in Sook Birmingham? Discover everything you need to know about the location - from where to get a great coffee to who your neighbours will be.

3 employees of MEUS during their sook pop up sitting in front of MEUS logo on screen behind them

Meet Meus. A platform on a mission to change the global wellness game, which tested its concept with a pop-up at Sook

Line of 8 people posing in front of Sook on Oxford Street during CaribandCo Pop Up

Jade Weir-Reid - the founder of CaribandCo Brunch Club - discusses dance parties in the street, and building a community.

collage of images from Marmalade Collective activation at Sook showing art and visitors looking at the art

"We believe having new African perspectives in the mainstream will change the continent's image for the better."

Two depopers outside Studio 88 pop up posing in front of screen with their branding on it

Founder Nicole Stark discusses how she brings young, sustainable brands to Sook St James Quarter in Edinburgh

passers by outside Sook space in Oxford Street

How sustainable fashion brand OMO launched its Young Designers Collection into the real world with a pop-up at Sook Oxford Street.

West Quay in Southampton at sunset

Discover three new Sook Spaces for you to test your market, by popping up in Leeds, Birmingham or Southampton 

grapic of hand holding a small globe with a wind farm and a boy and man playing 

Is your business interacting with the world in a responsible way? Sook partner ESGmark® shares its top tips on putting ESG to the top of the agenda.

4 mini plants growing 

Does your brand embrace the four pillars of social sustainability: environmental, economic, human & social responsibility? Read on to discover how Sook can help you with these goals.

HAND HOLDING 7 BOOKS 

How to... To mark the 25th anniversary of World Book Day this Thursday, have a read of our edit of the best books for business owners.

exterior of the flannels shop in the Metrocentre, Gateshead

Fancy popping up in Gateshead? Get the lowdown on what you can find in and around Sook Metrocentre in Gateshead.

Box park Shoreditch with graffitti on the walls

Fancy popping up in Shoreditch? Get the lowdown on what you can find in and around Sook Shoreditch in East London, courtesy of Sook's Social Media Manager Franscesca Cushion.

busy street of passers by in front of Sook on Oxford Street

Discover what's in and around London's Oxford Street - home to our flagship Sook pop-up space - in our Insider's Guide 

Womenswear pop up at Sook in South Molton Street with womenswear hanging on rails in the space

With sustainability at the top of the global fashion agenda, discover how Sook is helping apparel brands make better environmental choices. 

Discovery 50 logo

Sook selected as Top 10 finalist in "judges top picks". The Discovery 50 showcases the top 50 global tech start-ups powering the new retail world.

mayfair times logo black

The seventh Community Awards of Mayfair & St James’s took place in March at the Grosvenor House hotel to recognise those making a positive contribution to life in Mayfair and St James’s.

grapich for property awards 2022

Congratulations to all those shortlisted, who have been selected by our judging panel for their outstanding performances!

John Hoyle CEO of Sook presented with award at innovator of the year awards with two judges

The fourth annual British Ex-Forces in Business Awards took place on 2 December 2021 in the InterContinental London – The O2’s spectacular Arora Ballroom.

graphic of revo shortlist for gold awards

REVO Gold awards recognise and celebrate the very best examples of development, investment and asset management in the retail sector.

graphic for social impact hero awards

Sook shortlisted for Social Impact Hero category at the 2022 Hustle Awards - Sook was one of 12 among the finalists.

grapic of Great British Entrepreneur awards branding

While undeniably tough, starting a business creates its own energy of resilience, while overcoming obstacles and learning by doing forges the experience needed to conquer bigger and better things.

the spectator logo

The Spectator Awards 2020 Regional Finalists - Ingenuity and resilience for their responses to the pandemic, optimism and a commitment to making distinctive contributions to a better world.

The Insider's Guides

Curated by our local experts